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Broadcast Campaigns & Multi-List Dispatch

Broadcasts in MailFuz Pro allow marketers to dispatch one-time announcements, newsletters, promotional campaigns, or product updates across single or multiple email lists with automated server-side recipient deduplication.

Broadcast Campaigns Dashboard

Section titled “Broadcast Campaigns Dashboard”

Navigate to WP-Admin → MailFuz → Broadcasts (admin.php?page=mailfuz-broadcasts):

MailFuz Broadcast Campaigns Dashboard and Performance Metrics

Broadcast Table Metrics

Section titled “Broadcast Table Metrics”
  • Campaign Title & Category: Name and categorization of the campaign.
  • Target Lists: Badges indicating which audience channels received the broadcast.
  • Delivery Status: Draft, Scheduled, Dispatched, or Sending in Queue.
  • Sent Reach: Total count of unique recipients delivered.
  • Open Rate (%): Percentage of unique recipients who opened the message.
  • Click-Through Rate (%): Percentage of recipients who clicked links.
  • Actions: Edit draft, duplicate blast, or click Stats to view the deep campaign analytics report.

Creating & Scheduling a Broadcast Blast

Section titled “Creating & Scheduling a Broadcast Blast”

Click + New Broadcast Blast to open the broadcast composer modal:

Create New Broadcast Campaign Modal in MailFuz

Step-by-Step Composer Workflow

Section titled “Step-by-Step Composer Workflow”
  1. Broadcast Title: Internal reference name for campaign reporting.
  2. Category: Assign to an audience category.
  3. Subject Line: Compelling subject line supporting dynamic merge tags ({first_name}, {site_title}).
  4. Preview Text (Preheader): Teaser snippet shown in Gmail/Outlook before the email is opened.
  5. Target Email Lists: Select one or multiple lists. MailFuz automatically calculates the Estimated Deduplicated Reach in real time.
  6. Exclusion Lists: Optionally select lists whose subscribers must be excluded from this blast.
  7. Select Email Template: Choose your crafted responsive template from the Visual Studio library.
  8. Dispatch Mode:
    • Send Now: Queues the broadcast for immediate transmission.
    • Schedule for Later: Sets an atomic UTC timestamp for future delivery.
    • Save as Draft: Persists the campaign configuration for later review.

Automated Server-Side Deduplication

Section titled “Automated Server-Side Deduplication”

When targeting overlapping lists (for example, a contact belonging to both Newsletter and VIP Customers):

  • MailFuz executes an authoritative SQL DISTINCT query across list association tables.
  • Guarantees that each email address receives exactly one message.
  • Automatically excludes all unsubscribed or suppressed (is_suppressed = 1) contacts.
  • Stamps each message with RFC 8058 compliant one-click list-unsubscribe headers.