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Subscriber Lists & A/B Split Testing

Navigate to MailFuz → Audience & Contacts to view and organize your subscribers.

  1. Click + New List.
  2. Provide a List Name (e.g. VIP Customer Circle) and an optional description.
  3. Choose whether subscribers can self-manage this topic on the frontend preferences form.
  4. Click Create List.

  1. Navigate to MailFuz → Campaign & Marketing.
  2. Click + New Campaign.
  3. In the campaign modal, check Enable A/B Subject Line Split Testing.
  4. Enter two subject lines:
    • Variant A: Focuses on benefit or clarity.
    • Variant B: Focuses on curiosity or urgency.
  5. Select your target Contact List and visual template.
  6. Click Schedule & Dispatch.

MailFuz alternates dispatches 50/50 and stamps each outgoing email with header X-MailFuz-Variant: A or B. View open rate telemetry per variant in your campaign report.